About Us

The NB Group: Aligning Purpose & Profit

The NB Group, a family owned firm, operates mission-driven companies leveraging existing resources in innovative ways for emergent benefits. We believe in creating and investing in companies that align purpose and profit and deliver value to consumers through lovable brands. This mission-driven innovation powers our firm and all its companies. 

Innovative Solutions

We focus on leveraging existing resources and technologies in innovative ways for emergent benefits while keeping costs and timelines reasonable

Family Owned & Operated

We are a family owned and operated firm dedicated to creating and investing in companies we believe make a difference

Social Consciousness

We believe in creating value for consumers while behaving in the most ethical, sustainable and socially conscious manner possible

Profit & Purpose

We aim to demonstrate that companies can align profit with purpose and passionately deliver valuable solutions to consumers with lovable brands

01

What We Do

We create and invest in companies that align purpose and profit to deliver exceptional value with loyalty-building brands that give back

02

Our Approach

We focus on leveraging existing resources and technologies in innovative ways for emergent benefits while keeping costs and timelines reasonable

03

Our Mission

We aim to demonstrate that companies can align purpose with profit and passionately deliver valuable solutions to consumers with lovable brands

Industries

We are disrupting industries with our innovative products, mission-aligned purposes, and expert teams positioned to drive change and profit

Food & Beverage

We’re innovating in one of the largest categories in Tea along with the burgeoning categories of Sweeteners and Seasonings

Educational Software

With the price of college increasing, we’re helping universities supercharge their student experience and increase rention

Healthcare

Utilizing UVC technology and Harmonic Damping, we’re driving growth in high-demand areas such as Medical Devices

IoT Technology

With AI-powered technologies, we are leveraging IoT to improve customer experiences and unlock critical data for businesses